Privacy Policy for Tropical North Adventures
At Tropical North Adventures, we are committed to protecting the privacy of our customers and online visitors. This privacy policy outlines how we collect, use, disclose, and protect your personal information when you interact with our site and services. We operate in compliance with applicable privacy laws, including the General Data Protection Regulation (GDPR) for relevant data subjects.
Information We Collect
We collect information that helps us provide our services and improve your experience. This may include:
- Personal Identification Information: Information you provide when making a booking or inquiry, such as your name, date of birth, gender, and nationality.
- Contact Information: Your email address, postal address, and phone number.
- Payment Information: Details necessary to process transactions, such as credit card information. Please note we do not store full payment card details on our servers after the transaction is complete.
- Booking and Service Details: Information about the tours, accommodations, vehicle hire, or other services you book or inquire about, including travel dates, preferences, and special requirements.
- Communication Data: Records of your communications with us through our site, email, or phone.
- Technical Data: Information collected automatically when you visit our site, including your IP address, browser type, operating system, referral source, length of visit, and page views.
- Usage Data: Information about how you use our site and services, such as the pages you visit, the features you use, and your activity patterns.
- Marketing Preferences: Your choices regarding receiving marketing communications from us.
We collect this information when you provide it to us directly, such as when you fill out forms on our site, make a booking, subscribe to our newsletter, or communicate with us. We may also collect information automatically as you navigate our site.
How We Use Your Information
We use the information we collect for various purposes, including:
- To provide and deliver the services you request, such as booking tours, accommodation, or vehicle hire.
- To process transactions and manage payments.
- To communicate with you about your bookings, inquiries, and our services.
- To send you marketing communications, where you have consented or where permitted by law, about our services and special offers that may interest you. You can opt out at any time.
- To improve our site, services, and customer experience.
- To analyse usage trends and measure the effectiveness of our content and marketing.
- To detect, prevent, and address technical issues and fraudulent activity.
- To comply with legal obligations and enforce our terms and conditions.
Lawful Basis for Processing
Our lawful basis for processing your personal information includes:
- Performing a contract with you or taking steps at your request before entering into a contract.
- Our legitimate interests in operating our business, providing services, and improving our offerings, where these interests are not overridden by your data protection rights.
- Complying with legal obligations.
- Your consent, where applicable.
Sharing Your Information
We may share your personal information with third parties in the following circumstances:
- Service Providers: We share information with trusted third-party service providers who perform functions on our behalf, such as payment processing, IT services, data analysis, marketing assistance, and providers of the tours, accommodations, or vehicle hire you book through us. These third parties are obligated to protect your information and use it only for the purposes for which it was disclosed.
- Tour Operators and Suppliers: We share information with the specific tour operators, accommodation providers, vehicle hire companies, and other suppliers whose services you book through our platform, to facilitate your booking and travel arrangements.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
- Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
- With Your Consent: We may share your information with third parties when we have your explicit consent to do so.
We do not sell or rent your personal information to third parties for their marketing purposes without your explicit consent.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Data Security
We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, use, disclosure, alteration, or destruction. However, please be aware that no method of transmission over the internet or electronic storage is completely secure.
Your Data Protection Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information. For individuals in the European Union, these rights include:
- The Right to Access: You have the right to request copies of your personal data.
- The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
- The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
- The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you.
Cookies and Tracking Technologies
Our site uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and understand where our visitors are coming from. Cookies are small text files placed on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our site.
Links to Other Sites
Our site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
Children's Privacy
Our services are not intended for individuals under the age of 16. We do not knowingly collect personally identifiable information from anyone under the age of 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from a child under age 16 without verification of parental consent, we take steps to remove that information from our servers.
Changes to This Privacy Policy
We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page. We encourage you to review this privacy policy periodically for any changes. Changes to this privacy policy are effective when they are posted on this page.
Contact Us
If you have any questions about this privacy policy, or if you wish to exercise your data protection rights, please contact us by postal mail:
Tropical North Adventures
145 Shields Street
Suite 3B
Cairns, Queensland 4870
Australia